If Cebu had a “glow-up” story to tell, it would be written in the sands — or should we say, concrete — of South Road Properties.
Once a bare canvas of reclaimed land, SRP has turned into a full-blown masterpiece-in-progress: a place where entertainment meets elegance, and coastal charm meets cosmopolitan dreams. Whether you’re cruising down the highway or flying a drone over the shoreline, the message is clear: Cebu is leveling up.
[4K] NUSTAR and SM Seaside at South Road Properties, Cebu City
🎲 NUSTAR Resort and Casino: Where Glamour Hits the Shoreline
Let’s talk about NUSTAR — the sparkling new icon of Cebu. This isn’t just a resort, it’s an experience.
The casino? Already dazzling with 1,000+ slot machines and 150 tables of adrenaline. The Fili Hotel? Five-star fabulous with over 350 rooms and views that make you pause mid-scroll. And with two more towers on the way (NUSTAR Hotel and Grand Summit Hotel), this is just the beginning.
Add in fine dining, luxury retail, a performing arts center called The Stage, and a rooftop Skydeck for the ultimate sunset snaps — and you’ve got a world-class destination rising right before your eyes.
🛍️ SM Seaside City: The Pioneer That Keeps Surprising
Long before the others, SM Seaside City planted the flag. And nearly a decade later, it’s still the beating heart of SRP.
We’re talking massive mall energy — with everything from fashion to food to IMAX magic. But what really keeps it fresh is how it keeps evolving. More restaurants, more events, and yes, that iconic Seaside Tower that watches over Cebu like a gentle giant.
It’s not just a mall. It’s a lifestyle.
🏟️ Seaside Arena: Cebu’s Next Big Stage
Rising beside SM Seaside is what could be the most exciting addition to Cebu’s event scene: the Seaside Arena.
Set to seat 16,000 people, this multi-use indoor arena is gunning for global recognition. Volleyball Nations League? Check. Futsal World Cup bids? Check. World-class concerts and unforgettable live shows? Oh, absolutely.
Opening in 2025, it’s being designed as an epicenter of action — with seaside views that’ll rival the performers.
📈 What’s Next for SRP? Spoiler: A Lot
Beyond the big names, SRP is buzzing with new roads, convention centers, parks, and commercial spaces. Big players like Ayala Land and SM Prime are teaming up for South Coast City, and there’s word of even more residential and tech-based developments coming.
It’s like watching a city being built from the sea up — and the progress is nothing short of exhilarating.
🌅 Where It’s All Headed
Whether you’re visiting, investing, or just soaking in the view — South Road Properties is the place to watch. A coastline that used to be quiet is now humming with life, ambition, and world-class design.
So next time you head south, roll down the window, look up at the cranes, and remember: this is Cebu’s future, unfolding in real time — and it looks absolutely stunning.
